Dragonfly Desserts

Brand identity & digital design · Solo designer

Dragonfly Desserts is a local coffee house and bakery that needed a more cohesive identity. I developed a new visual identity and extended it across packaging, menus, merchandise, and a website concept. Alongside the visual work, I reworked the website content to tell the business’s story and better reach both local customers and visitors to Alma, Nebraska.

Client:
Dragonfly Desserts, 2026
Approved and delivered
Work Done:
  • Logo and visual identity
  • Brand guidelines
  • Color, typography, and logo pattern
  • Packaging and menus
  • Merchandise
  • Website design, content, and SEO copy

  1. 001The Brief

    Dragonfly Desserts had grown around graphics its owner made herself, but the branding lacked consistency. The goal was a cohesive identity that could carry across the business, from its logo and print to its online presence, while respecting the owner’s preferences and the shop’s personality.

  2. 002The Thinking

    I balanced the client’s preferences with a distinctive direction: some whimsy, without feeling overly pink or traditionally feminine. I chose orange, maroon, black, and white, with typography that feels handwritten but neat. The dragonfly logo anchors the system, including a repeating pattern.

  3. 003The Making

    I created the logo, palette, and typography, gathered them in a brand guide, and applied them to packaging, menus, and merchandise. I also designed a website concept in Figma, rewriting its content to tell the shop’s story, with SEO-focused keywords for locals and tourists visiting Alma’s lake area.

  4. 004The Result

    The client approved the identity and design work, and I packaged and delivered the final files: a cohesive brand system, print and packaging applications, and a website concept with a clearer, more local story. The client can roll them out as they order new materials.

001 — The Brief

  • Explored lettering styles and dragonfly illustrations to establish a distinctive visual direction.
  • Searched for a balance between whimsical, handcrafted character and a more refined identity.

002 — The Thinking

  • Refined the strongest concepts into a custom script wordmark and simplified dragonfly symbol.
  • Tested different logo arrangements to create a flexible identity for the business.

003 — The Making

  • Established a warm palette of espresso, cream, gold, and rusty orange.
  • Paired expressive lettering with understated typography to create contrast and visual hierarchy.

004 — The Result

  • Applied the identity across menus, coffee cups, packaging, and branded materials.
  • Extended the visual language across touchpoints to create a more cohesive customer experience.