TAKT

Product design · Brand identity · UI/UX

TAKT is a metronome concept designed to help musicians move between pieces without breaking their flow. Combining a physical device with a companion app and programmable tempo presets, the concept rethinks a familiar tool around the way musicians practice and perform.

Client:
Collaborative class project
2026 · Team of four
Lead designer
Work Done:
  • User research and strategy
  • Naming and brand identity
  • Product and app UX
  • Typography and visual system
  • Packaging and marketing
  • Retail applications and mockups

  1. 001The Brief

    Traditional metronomes can interrupt a musician’s flow when a practice session or performance requires a tempo change. TAKT set out to reduce those interruptions with a device that moves between programmed tempos, so musicians don’t have to stop and adjust it.

  2. 002The Thinking

    The concept needed to feel immediately familiar to musicians while offering a more considered experience. The brand drew on Swiss International design for a precise, confident, and professional visual language. The name, typography, and triangular forms connected the product’s function to its identity.

  3. 003The Making

    I contributed across the project, from user research and brand strategy to product design and app UX. The triangular device echoed the logo, while the companion app and programmable tempo presets shaped the experience. Packaging, marketing, and retail applications extended the identity across the product system.

  4. 004The Result

    TAKT brought product design, brand identity, and user experience together in a cohesive metronome concept, complete with working prototypes and a final presentation. Its defining idea—switching between programmed tempos without stopping—guided both the product experience and its visual identity.

001 — The Brief

  • Explored logo sketches and lettering to establish a visual identity rooted in rhythm and precision.
  • The goal was to make tempo changes seamless, so musicians could adjust their practice without interrupting their flow.

002 — The Thinking

  • Designed around musicians’ needs for personalized tempo playlists, presets, and hands-free control.
  • Annotated the physical device to explore how its controls and features could support a more intuitive experience.

003 — The Making

  • Developed a geometric symbol that connects the brand identity to the triangular form of the metronome.
  • Extended the visual language into the companion app, connecting the physical device with its digital controls.

004 — The Result

  • Brought the identity into the website, social media, and packaging to create a consistent product experience.
  • Connected the physical device and companion app through a unified visual system.